Types of logos. Part I
Also known as “lettermarks,” monograms are logos that are made up of only typography. These logos generally range from two to three letters (one-letter logos are considered letterforms) and are made up of your business’s initials.Because of their strong emphasis on letters, monograms can differ in the message they give off based on the type of font you use to create one.
Wordmarks logos
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
Pictorial marks
A pictorial mark (sometimes called brand mark or logo symbol) is an icon — or graphic-based logo.
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